World Intellectual Property Organization

IP PANORAMA

IP PANORAMA was designed to help small and medium-sized enterprises (SMEs) utilize and manage intellectual property (IP) in their business strategy. It was developed jointly by the Korean Intellectual Property Office, the Korea Invention Promotion Association and WIPO under a project entitled, ‘The Joint Development of E-learning Content’ from 2004 to 2007.

In the past, most IP education materials had a legal orientation, even though businesses had a real need for a business-oriented IP education. IP PANORAMA increases IP-awareness among enterprise sector and a wide range of university students by providing practical knowledge about using IP for business success.

IP PANORAMA relies on a brand new instructional design strategy based on ‘Storytelling’ along with educational technology. The learning content of each module was designed with a practical story regarding IP. It is informative as well as interesting. It deals with IP issues from a business perspective, especially focusing on the situation of SMEs.

National versions

Topics

Importance of IP for SMEs

Learning points PDF, Importance of IP for SMEs, Learning points

  • IP is all around us
  • Why is IP relevant to your SME?
  • IP as a business asset
  • IP as an investment
  • The value of IP assets
  • Auditing your IP

Trademarks and industrial designs

Learning points PDF, Trademarks and Industrial Designs, Learning points

  • Trademarks and industrial designs to increase the power of marketing 
  • Brand building
  • How to protect trademarks and industrial designs
  • Trademark management
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Invention and patent

Learning points PDF, Invention and Patent, Learning points

  • Basics of invention and patent
  • Patent application
  • Patent infringement
  • Patent management system
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Trade secrets

Learning points PDF, Trade Secrets, Learning points

  • Basics of trade secret
  • Trade secret management program
  • Misappropriation of trade secrets
  • Violation of trade secrets
  • A trade secret audit
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Copyright and related rights

Learning points PDF, Copyright and Related Rights, Learning points

  • Basics of copyright
  • Copyright and related rights
  • Ownership of copyright
  • Using works owned by others
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Patent information

Learning points PDF, Patent Information, Learning points

  • Understanding of patent information
  • Types of patent information searches
  • Searching patent information
  • Strategic use of patent information
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Technology licensing in a strategic partnership

Learning points PDF, Technology Licensing in a Strategic Partnership, Learning points

  • The basic concept of a license
  • Preparing to license
  • Negotiating a license agreement
  • Overview of a license agreement
  • Managing a license agreement
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IP in the digital economy

Learning points PDF, IP in the Digital Economy, Learning points

  • IP & e-commerce
  • Creating a website
  • Choosing a domain name
  • Protecting your website
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IP and international trade

Learning points PDF, IP and International Trade, Learning points

  • Why IP rights are important for exporters
  • Checking your freedom to operate
  • IP in international outsourcing
  • Protecting your IP rights in export market
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IP audit

Learning points PDF, IP Audit, Learning points

  • Understanding an IP audit
  • Preparing for an IP audit
  • Conducting an IP audit
  • After completing an IP audit
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Valuation of IP assets

Learning points PDF, Valuation of IP Assets, Learning points

  • IP valuation triggers
  • IP valuation methods - cost approach
  • IP valuation methods - market approach
  • IP valuation methods - income approach
  • IP valuation methods - option-based methods
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Trademark licensing

Learning points PDF, Trademark Licensing, Learning points

  • Exploiting a trademark
  • Preparing to license - due diligence
  • Valuation of trademarks
  • A trademark licensing agreement
  • Managing a trademark licensing agreement
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IP issues in franchising

Learning points PDF, IP Issues in Franchising, Learning points

  • Franchising
  • Preparation of franchise
  • Managing a franchise relationship
  • Termination

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