World Intellectual Property Organization


 

The Most Advanced E-learning Content
on Intellectual Property for your Business

  • IP PANORAMA was developed jointly by the Korean Intellectual Property Office (KIPO), the Korea Invention Promotion Association (KIPA), and the World Intellectual Property Organization (WIPO) under a project entitled, ‘The Joint Development of E-learning Content’ from 2004 to 2007. 
  • IP PANORAMA was designed to help SMEs utilize and manage Intellectual Property (IP) in their business strategy. In the past, most of the IP education materials had a legal orientation, even though businesses had a real need for a business-oriented IP education. IP PANORAMA increases IP-awareness among enterprise sector and a wide range of university students by providing practical knowledge about using IP for business success.
  • IP PANORAMA relies on a brand new instructional design strategy based on ‘Storytelling’ along with educational technology. The learning content of each module was designed with a practical story regarding intellectual property. It is informative as well as interesting.
  • IP PANORAMA deals with IP issues from a business perspective, especially focusing on the situation of SMEs. 

The topics covered in the 13 modules are as follows:

new-en.gif IP PANORAMA 01: Importance of IP for SMEs

Learning Points [PDF]

  • IP is all around us
  • Why is IP relevant to your SME?
  • IP as a business asset
  • IP as an investment
  • The value of IP assets
  • Auditing your IP
IP PANORAMA 01 Updated

IP PANORAMA 01: Importance of IP for SMEs

  • Why is IP relevant to your SME?
  • IP as a business asset
  • IP as an investment
  • The value of IP assets
  • Introduction of IP Audit
IP PANORAMA 01

IP PANORAMA 02: Trademarks and Industrial Designs

Learning Points [PDF]

  • Trademarks and Industrial designs to Increase the Power of Marketing 
  • Brand building
  • How to protect trademarks and industrial designs
  • Trademark management
IP PANORAMA 02

IP PANORAMA 03: Invention and Patent

Learning Points [PDF]

  • Basics of invention and patent
  • Patent application
  • Patent infringement
  • Patent management system
IP PANORAMA 03

IP PANORAMA 04: Trade Secrets

Learning Points [PDF]

  • Basics of trade secret
  • Trade secret management program
  • Misappropriation of trade secrets
  • Violation of trade secrets
  • A trade secret audit
IP PANORAMA 04

IP PANORAMA 05: Copyright and Related Rights

Learning Points [PDF]

  • Basics of copyright
  • Copyright and related rights
  • Ownership of copyright
  • Using works owned by others
IP PANORAMA 05

IP PANORAMA 06: Patent Information

Learning Points [PDF]

  • Understanding of patent information
  • Types of patent information searches
  • Searching patent information
  • Strategic use of patent information
IP PANORAMA 06

IP PANORAMA 07: Technology Licensing in a Strategic Partnership

Learning Points [PDF]

  • The basic concept of a license
  • Preparing to license
  • Negotiating a license agreement
  • Overview of a license agreement
  • Managing a license agreement
IP PANORAMA 07

IP PANORAMA 08: IP in the Digital Economy

Learning Points [PDF]

  • IP & e-commerce
  • Creating a website
  • Choosing a domain name
  • Protecting your website
IP PANORAMA 08

IP PANORAMA 09: IP and International Trade

Learning Points [PDF]

  • Why IP rights are important for exporters
  • Checking your freedom to operate
  • IP in international outsourcing
  • Protecting your IP rights in export market
IP PANORAMA 09

IP PANORAMA 10: IP Audit

Learning Points [PDF]

  • Understanding an IP Audit
  • Preparing for an IP Audit
  • Conducting an IP Audit
  • After completing an IP Audit
IP PANORAMA 10

IP PANORAMA 11: Valuation of IP Assets

Learning Points [PDF]

  • IP Valuation Triggers
  • Intellectual Property Valuation Methods - Cost Approach
  • Intellectual Property Valuation Methods - Market Approach
  • Intellectual Property Valuation Methods - Income Approach
  • Intellectual Property Valuation Methods - Option Based Methods
IP PANORAMA 11

IP PANORAMA 12: Trademark Licensing

Learning Points [PDF] 

  • Exploiting a Trademark
  • Preparing to License - Due Diligence
  • Valuation of Trademarks
  • A Trademark Licensing Agreement
  • Managing a Trademark Licensing Agreement
IP PANORAMA 12

IP PANORAMA 13: IP Issues in Franchising

Learning Points [PDF] 

  • Franchising
  • Preparation of Franchise
  • Managing a Franchise Relationship
  • Termination

 

IPPANORAMA_13

[Should you experience problems accessing the above modules, please adjust the security setting of your web browser as indicated in the attached file [PDF].]

 

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