World Intellectual Property Organization

Communications Division

The WIPO Communications Division is responsible for developing and delivering diverse communications strategies and content, which explain the IP system in an engaging and informative way, and which contribute to better understanding of WIPO’s role.

We also lead the organization-wide customer service initiative to improve the way WIPO handles enquiries from our stakeholders and the public.

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Management

What we are trying to achieve

Our expected results for 2014/15 are:

  • More effective communication to a broad public about intellectual property and WIPO’s role; and
  • Improved service orientation and responsiveness to enquiries.

These contribute to Strategic Goal VIII: “a responsive communications interface between WIPO, its members and all stakeholders.”

What we do

    Our activities include:

  • Developing WIPO’s communication, content and branding strategies
  • Managing the WIPO web site, social media and digital communications
  • Managing media relations and WIPO events
  • Creating, editing and distributing WIPO publications, including the WIPO Magazine
  • Creating graphic design, video and photographic content
  • Leading the annual World IP Day campaign.  Creating awareness-raising and outreach tools for use by member states
  • Managing the WIPO Library and online library services
  • Building a service-oriented culture within WIPO
  • Running the Customer Service Center to manage external enquiries
  • Running the WIPO Information Center and exhibitions.

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